The following is excerpted from an article in the New York Times;
Suffering the same financial woes afflicting most arts organizations, the
San Francisco Opera has curtailed productions of newer works this season in
the hope that repertory favorites will fill seats. David Gockley, the
company's innovative general director, recently told The San Jose Mercury
News, "The research that I have access to says that it's the core works, the
great central works of the operatic tradition, that attract and inspire the
new audience. You might have heard, 'Well, new works or edgy productions are
what get the young people in.' Well, it's not true."
So now it's general directors of opera companies who are "innovative" rather than audiences and creators…
Or so they will tell us.